Our topic is the Services of Facebook Page for Business. But before start lets know about Facebook.
It’s a website that makes it easy to connect and share your feelings with family and friends. A student from Harvard University called Mark Zuckerberg created Facebook in 2004. After 15 years
today, there are over 2.45 billion users active on Facebook. Nowadays it’s the world’s largest popular social networking site. It becomes a daily part of life. Facebook is free for everybody if you have a valid email address and you are over 13 of age then you can create a facebook account or page.
A Facebook page is a social identity of a brand or a public profile while a Facebook account is a personal profile. It’s a popular social media lots of people coming here every day so it’s an on-going part of marketing and branding.
Facebook Page, Facebook Ad Manager, and Facebook Business Manager Create and Customize.
The first step of increasing your business or brand marketing by Facebook is to create a Facebook
page, and all begin with it. When you have a Facebook page and you are ready to explore then you need a Facebook Ad Manager account. It Will help you to maintain your page Campaign. You also need one more account called Facebook Business Manager. Facebook Business Manager is a tool that helps to maintain Facebook Ad Manager accounts.
The goal of creating a Facebook page is to reach lots of people and marketing or selling your product by engaging people. There is two way to get lots of traffic. The first one is the Organic way. It’s a slow way of getting traffic. The second way is the Paid Campaign. You have to pay for this campaign.
Do you ever think “why people like on a page”? When people find any page where they got things or information they need then they like that page. So you need to update useful and engaging content on your page. You need perfect visual like image or video and unique text for your page every day.
Sometimes you may busy with another work, your customer or follower messaging you, and you are not able to reply to them.
If you have a company and you need to hire an employee by making a job post on your Facebook page, then you need to spend lots of time on it.
Facebook paid campaign is the best way to reach targeted people. There are many types of Paid Campaign like, Brand awareness, Reach, Traffic, Engagement, App installs, Lead generation, Messages, etc.
If you started a new brand or business and you need to tell people you started a business or brand then you have to run “Brand awareness” campaign.
If you want to reach a targeted audience or may you have a product you want to sell so you need to reach a targeted audience, then There is “Reach” campaign for you.
If you are going to create an event and you need to engage lots of people on it then you have to run “Engagement” campaign.
You develop an App or you have a business that has an App and you want to reach that App to targeted people and make them install your app, then “App installs” campaign for you.
It’s the most useful campaign nowadays. There are lots of active users on Facebook and you can easily get targeted lead by making “Lead generation” campaign.
Facebook has a messaging service and it’s free so lots of people use this service. So you can use Facebook Page for Business and easily send a message to your targeted audience by “Messages” campaign.